Sherrod Brown Goes Evoca: Posts Audio Endorsements From Ordinary Voters
Sherrod Brown's campaign is doing something cool: they're inviting supporters to post audio recordings explaining why they support his campaign for the U.S. Senate, using a web service called Evoca. It's a smart way to get ordinary people involved in a campaign. And given that we all respond better to unscripted human voices than to scripted pitches, it may be a great way for the campaign to discover new sources of creativity and support.
...Considering how unlikely it is for a political campaign to take risks with new technology, you have to give the Brown tech team major props for getting this done. The idea actual came from a campaign supporter who talked to Brown, who then asked his team to make it happen. The campaign considered using Evoca to have Brown audioblog, or to enable supporter to post debate comments or questions for Brown. Ultimately they chose this approach in part because they believe these grassroots statements of support will help reinforce the view that Brown enjoys the broad support of average Ohioans, not special interests.
Philip de Vellis